https://north-digital.eu/blog/ Practical GA4 guides, GTM patterns, consent compliance deep-dives, and weekly industry roundups from North Digital. en-GB https://north-digital.eu/blog/google-data-studio-looker-studio-rebrand-hbo Why did Google turn Data Studio into Looker Studio and back again? A witty breakdown of the identity crisis mirroring the infamous HBO to Max saga. Fri, 07 Aug 2026 00:00:00 +0000 https://north-digital.eu/blog/ga4-campaign-data-import-currency-guide Since July 28, 2026, GA4 requires a currency field on every campaign data import. How the two setup paths work, which legacy sources still carry the old risk, and how to audit cost data before silent distortion skews your ROAS. Fri, 07 Aug 2026 00:00:00 +0000 https://north-digital.eu/blog/ga4-aggregate-parameter-diagnostic-guide Google's July 30, 2026 GA4 diagnostic flags missing GBRAID and gad_ URL parameters that silently reclassify paid clicks as organic. How to find the alert, what causes the stripping, and how to fix it. Wed, 05 Aug 2026 00:00:00 +0000 https://north-digital.eu/blog/ga4-attribution-models-practical-guide Stop giving 100% of the credit to the last click. How to configure data-driven attribution in GA4, compare models side by side, and make budget decisions based on real data. Thu, 30 Jul 2026 00:00:00 +0000 https://north-digital.eu/blog/gtm-new-ui-2026 GTM just got a major redesign. Data flow diagrams, guided setup for Google Ads purchases, and a container quality score. What changed and what it means for agencies. Fri, 24 Jul 2026 00:00:00 +0000 https://north-digital.eu/blog/ga4-event-taxonomy Design a clean, scalable GA4 event taxonomy with standardized parameter naming conventions. Avoid fragmentation and future-proof your analytics data. Sat, 18 Jul 2026 00:00:00 +0000 https://north-digital.eu/blog/server-side-gtm-worth-it A clear cost-benefit breakdown for UK marketing agencies. Adblocker data recovery, Safari ITP bypass, UK data residency, and when sGTM genuinely is not worth the investment. Sun, 12 Jul 2026 00:00:00 +0000 https://north-digital.eu/blog/server-side-gtm-guide Why moving your tags server-side is the single biggest performance and data-quality win you can make in 2026. A non-technical walkthrough. Mon, 06 Jul 2026 00:00:00 +0000 https://north-digital.eu/blog/gdpr-consent-checklist Consent Mode v2 is mandatory for EU advertisers. Here is a practical checklist to ensure your tracking is compliant without killing your marketing data. Tue, 30 Jun 2026 00:00:00 +0000 https://north-digital.eu/blog/ga4-google-ads-knowledge-update Google Ads API v24.1, new GA4 lead lifecycle stages, and what the deprecation of third-party cookies actually means for your tracking setup. Wed, 24 Jun 2026 00:00:00 +0000 https://north-digital.eu/blog/ga4-for-small-business GA4 has 100+ reports, but your small UK business only needs 6. The metrics and reports that move the needle — without the noise. Thu, 18 Jun 2026 00:00:00 +0000 https://north-digital.eu/blog/ga4-audit-checklist Most GA4 setups are broken in ways the owners never catch. Work through this 10-point checklist to find out what is wrong with yours. Fri, 12 Jun 2026 00:00:00 +0000 https://north-digital.eu/blog/adblock-killing-tracking Between 27% and 42% of your UK visitors use adblockers. Server-side tracking recovers that data — and it is cheaper than you think. Sat, 06 Jun 2026 00:00:00 +0000 https://north-digital.eu/blog/ga4-not-collecting-data Is GA4 showing zero traffic or missing events? Follow this practical diagnostic guide to troubleshoot tags, Consent Mode filters, and data streams. Sun, 31 May 2026 00:00:00 +0000 https://north-digital.eu/blog/measurement-plan-first Why you should always design an analytics measurement plan before tagging. Align KPIs with business goals, reduce clutter, and ensure reliable data. Mon, 25 May 2026 00:00:00 +0000 https://north-digital.eu/blog/consent-mode-v2-uk Understand Google Consent Mode v2 requirements for UK businesses under ICO guidelines. Learn how to maintain Google Ads conversion tracking compliantly. Tue, 19 May 2026 00:00:00 +0000 https://north-digital.eu/blog/consent-mode-v2 Google Consent Mode v2 is mandatory in the EEA and UK. Learn how ad_user_data works, Basic vs Advanced mode differences, and step-by-step GTM setup. Wed, 13 May 2026 00:00:00 +0000